If you don’t know what you love creating yet, then by all means experiment. But rather aim to please the customer base you think is best suited to your style and type of products you love creating. You don’t have to go deep into the boring stuff, just get a clear idea (and be clear, it’s important trust me), on who your target customer is and focus on their needs, wants and likes.ĭon’t aim to please all the online buying customers, because you won’t no matter how hard you try.
I know I know, we hate having to think about marketing stuff! But if you think about it, without a market you don’t have a business. So many artists make the mistake of not identifying their customer.
It’s not a step by step guide that will take you through how to open a shop and upload your artwork. So I decided to write an honest article answering some of those questions and give you the pros and cons about selling artwork online in the form of digital resources or print-on-demand (POD) products. I’m often asked by other designers and artist who want to start selling online, “what should I sell”, “where should I sell”, and the most common “can I make a living from it?”.
Now artists have more control over their work and how they sell it.īut given the relatively new nature of the digital product boom means it can be difficult to find information about the ins and outs of earning “passive” income.
Royalty free image libraries for example, have been going for decades. My idea is to make them in small editions between 7 and 25.Selling artwork to earn passive income in the form of digital products or resources is a growing attraction for many designers and artists. These prints are made by drawing and collage, they exist either in the computer or on a piece of paper, they were made for printing, and so, will be printed. There are advantages and disadvantages to anything new in mediums for artists, but the speed allowed here with colour is something new, swapping brushes in the hand with oil or watercolour takes time. You had finished a line, and the computer was 15 seconds later, and absurd position for someone drawing, but thins have improved, and it now enables one to draw very freely and fast with colour.
I used to think the computer was too slow for a draughtsman. They are now superior to any other kind of printing, but because it’s very slow, of limited commercial appeal. One draws with the colours the printing machine has, and reprinting machine is one anyone can have. It in effect allows you to draw directly in a printing machine, one of its many uses. Photoshop is a computer tool for picture making.